From 15 to 19 October 2022, Visimex, The Vietnam Trade Promotion Agency (VIETRADE) and other Vietnamese companies joined Sial Paris 2022. This exhibition is famous as a leading international platform for the food and beverages sector and one of the great windows of this industry for new trends and innovation.

This year, Visimex introduced signature products of Vietnam, such as Cinnamon (cassia), Star anise, Cashew nuts, Pepper, Coffee bean, and desiccated coconut. Besides, this also is a good chance for us to introduce our organic farming areas and update the latest trend in the international market.

Vietnamese companies exhibition area in Sial Paris 2022.

The Vietnamese companies in this fair have the most significant scale ever, with more than 80 import and export enterprises. Vietnam pavilion area has 36 businesses displaying top quality products in agricultural raw products and processed foods, including cashew, pepper, vegetables, rice and other products, on an area of 304m2.

Sial Paris fair is one of the direct trade promotion activities with practical significance to support and accompany Vietnamese businesses to overcome difficulties caused by the impact of the Covid-19 pandemic. This is also an important activity under the Program to build a strategy for Vietnam’s national food industry to develop and promote a common and unified image for Vietnam’s food industry in the international market.

According to Ambassador Dinh Toan Thang, the EU-Vietnam Free Trade Agreement (EVFTA) is opening up many business and investment opportunities as a big boost for our exports. Through the EVFTA, Vietnamese products, which have many competitive advantages, will have more prospects to access broader and more diverse markets. The fair is an excellent opportunity to promote Vietnamese products and connect with importers and distributors in France and other countries worldwide.